P5126 INTERNATIONAL MARKETING

1.  Define:           a) International marketing                          b) Foreign uncontrollables           c) Controllable elements                  d) Uncontrollable elements           e) Domestic uncontrollables            f) Global awareness 2.  Differentiate among the three (3) international marketing concepts. Companies can        be described by one of three orientations to international marketing management:           a) Domestic Market Expansion Concept        ...

Events and Trends Affecting Global Business The rapid growth of the World Trade Organization and regional free trade areas . The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe . The burgeoning impact of the Internet, mobile phones, and other global media on the dissolution of national borders . The mandate to properly manage the resources and global environment for the generations to come   The Scope and Challenge of International Marketing Performance of business activities designed to :- Plan Price Promote, and Direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit Stages of International Marketing Involvement No direct foreign marketing Infrequent foreign marketing Regular foreign marketing International marketing Global marketing No Direct Foreign Marketing - Products reach foreign markets indirectly :- Trading comp...