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CHAPTER 1:DISCUSSION QUESTION

1.  Define:
          a) International marketing               
          b) Foreign uncontrollables
          c) Controllable elements       
          d) Uncontrollable elements
          e) Domestic uncontrollables
           f) Global awareness


2.  Differentiate among the three (3) international marketing concepts. Companies can  
     be described by one of three orientations to international marketing management:
          a) Domestic Market Expansion Concept
          b) Multi‑Domestic Market Concept
          c) Global Marketing Concept


3.  Define and discuss the idea of global orientation.


4.  Discuss the four phases of international marketing involvement.

                                    - ALL THE BEST -

Comments

  1. ezzah aminApril 13, 2011 at 5:14 AM

    puan, ada tak contoh soalan yang lain?
    saya dari dpm6a, Akmal Ezzah binti Amin Nudin
    01DPM08F1036

    ReplyDelete
  2. Zainora HayariApril 14, 2011 at 12:10 AM

    ada.. i will upload asap..
    just do take a look my blog always k..

    ReplyDelete
  3. chananaApril 15, 2011 at 4:32 AM

    puan , jangan lupa upload. hari2 ktorg tgk blog puan niii. btw , thanks yea :)
    -sy dari dpm 6a, siti syawalhana binti ibrahim-
    01DPM08F1028

    ReplyDelete
  4. AnonymousApril 15, 2011 at 6:46 PM

    sya tunggu note puan yg baru..
    note puan sgt membantu sya..
    sya dri dpm6 elya fauzi shah
    01dpm08f1015

    ReplyDelete

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