P5126 INTERNATIONAL MARKETING

History and Geography: The Foundations of Culture What Should You Learn? The importance of history and geography in the understanding of international markets The effects of history on a country’s culture How culture interprets events through its own eyes How the United States moved west and how this more affected attitudes The effect of geographic diversity on economic profiles of a country Why markets need to be responsive to geography of a country Economic effects of controlling population growth versus aging population Communications are an integral part of international commerce The importance of culture to an international marketer The origins and elements of culture The impact of cultural borrowing The strategy of planned change and its consequences History Perspective in Global Business History helps define a nation’s mission         - How it perceives its neighbors - How it perceives itself - Its place in the world Insights into history are important

1)  What does a nation's balance-of-payments statement indicate? 2)  A nation's balance-of-payments statement includes three accounts. Describe each of      those three (3) accounts. 3)  Using three examples, describe how nontariff barriers are used to restrict imports. 4)  Briefly describe the history and impact of the General Agreement on Tariffs and Trade      (GATT). 5)  Briefly describe how the World Trade Organization (WTO) functions. Fill in the Blank Questions 1)  The ______________ and the ________________ are two global institutions created to      assist nations in becoming and remaining economically viable. 2)  The ___________ is an institution, not an agreement as was GATT. 3)  A __________ is a specific unit or dollar limit applied to a particular type of good. 4)  A _________ is a tax imposed by a government on goods entering at its borders. 5)  A _________ is a tax imposed by a government on goods entering at its borders. 6)